“New England Style” Wickedly Creative Ice Cream

Grassroots Ice Cream & Street Food offers over 100 artisanal ice cream flavors and an eclectic menu of salads, wraps, and tacos in Granby, New Milford, and, shortly, Simsbury, CT.

Voted one of the “Top 100 Places to Eat” by Yelp in 2021, Grassroots’s mission is to live up to our motto “Wicked Good” by offering outstanding service, excellent food and ice cream, and a welcoming, familial atmosphere.

Best known for our uniquely creative flavors like Goat Cheese Blackberry, Blood Orange Chocolate Chip, and Honey Lavender, we make all our ice cream at our Granby Creamery in small batches with only the freshest ingredients. We believe in old-fashioned hard work and even make most of our mix-ins – such as our jams, brownies, and cheesecake – from scratch.

Our street food, too, is scratch-made with the highest-quality ingredients. As we like to say, our food is more “fast-gourmet” than “fast-casual,” and the difference is in the taste.

Grassroots has been a family-owned, family-run business since its opening in the former Granby General Store in 2013, and, as such, family is at the heart of all we do. We strive to make all our customers feel at home as they celebrate moments big and small with us or stop by for a scoop to sweeten up a tough day. We believe that ice cream makes any occasion, from a once-in-a-lifetime wedding to a typical Tuesday, better!

We’re honored to be a part of the local community and to have built a brand that people trust and love. We thank our long-time customers for their patronage and invite first-time visitors to stop by and try our ice cream and street food. We’re confident that you’ll find a flavor (or three!) that you absolutely love.

Thank you for choosing Grassroots Ice Cream!